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Photo: Ted Wood |
Annecy,
August 2006: Within the OutDoor tradeshow 2006 the organizers at Messe
Friedrichshafen selected the first “OutDoor Celebrity of the Year”, a special
distinction honoring the dedication and commitment of a leading figure in the
outdoor world.
A jury
consisting of outdoor- and design-journalists from leading European trade
media awarded the first “OutDoor Celebrity of the Year 2006 award” to Yvon
Chouinard, founder and owner of Patagonia, the California-based outdoor
equipment manufacturer, for his meritorious achievements in environmental
protection.
The laudatory
speech: “The prime jury motivation involved Chouinard’s unflagging dedication
to the cause of environmental protection. The preservation of nature is an
indispensable prerequisite for outdoor sports, and to that extent ultimately
serves as a lifeline for the outdoor industry as well. Chouinard’s lifelong
commitment to an intact planet however was not in pursuit of concrete business
interests, but rather dedicated to a lofty ideal: a healthy planet as a
precondition for all future generations.
Chouinard’s environmental commitment over the last four decades has meant more
than just supporting different environmental projects; it stands for a
holistic approach which Chouinard has placed at the core of his
entrepreneurial activity: Patagonia’s commitment to nature ranges from
refusing any materials that come from non-ecological growing or production
methods, to paid leave for employees so that they can participate in
environmental projects. For the last 20 years, Chouinard has donated one
percent of his annual revenue to various environmental initiatives. And by
establishing the “1% for the Planet Club,” he has encouraged other companies
to do the same.
The pioneering work of the American has inspired other leading
representatives of the outdoor sector to follow Patagonia’s example and launch
a concerted campaign within the industry:
At this year’s OutDoor Trade Fair in Friedrichshafen, the
European Outdoor Group has established the “Association for Conservation”,
dedicated to financially supporting environmental organizations. The
establishment of the Association for Conservation is proof of how Chouinard’s
thinking has inspired an entire industry to put its power at the service of
nature.” (laudatio written by Markus Huber, SAZ)
Patagonia, with sales last year of $260M, is noted
internationally for its commitment to product quality and environmental
activism. Its Environmental
Grants Program has contributed over $20M to grassroots environmental activists
since the program began in 1985, and its Environmental Internship Program
allows employees to work for environmental groups while receiving their full
paycheck.
Incorporating environmental
responsibility into product development, the company has, since 1996, used
only organically-grown cotton in its clothing line, and its most recent launch
of synthetic fiber-to-fiber recycling – taking back its worn-out clothing and
reincarnating it as new products.
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Millet One
Sport Everest Boot has made some minor changes by adding
more Kevlar. USES Expeditions / High
altitude / Mountaineering in extremely cold conditions / Isothermal to
-75°F Gore-Tex® Top dry / Evazote Reinforcements with aramid threads.
Avg. Weight: 5 lbs 13 oz Sizes: 5 - 14 DESCRIPTION Boot with semi-rigid
shell and built-in Gore-Tex® gaiter reinforced by aramid threads, and
removable inner slipper Automatic crampon attachment Non-compressive
fastening Double zip, so easier to put on Microcellular midsole to
increase insulation Removable inner slipper in aluminized alveolate
Fiberglass and carbon footbed Cordura + Evazote upper Elasticated
collar.
Expedition footwear for
mountaineering in conditions of extreme cold. NOTE US
SIZES LISTED. See more here. |
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A cold
weather, high altitude double boot for extreme conditions The Olympus
Mons is the perfect choice for 8000-meter peaks. This super lightweight
double boot has a PE thermal insulating inner boot that is coupled with
a thermo-reflective outer boot with an integrated gaiter. We used a
super insulating lightweight PE outsole to keep the weight down and the
TPU midsole is excellent for crampon compatibility and stability on
steep terrain. WEIGHT: 39.86 oz • 1130 g LAST: Olympus Mons
CONSTRUCTION: Inner: Slip lasted Outer: Board Lasted OUTER BOOT: Cordura®
upper lined with dual-density PE micro-cellular thermal insulating
closed cell foam and thermo-reflective aluminium facing/ Insulated
removable footbed/ Vibram® rubber rand
See more here. |
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